It’s time to design and grow better communications

Aug 17, 2011- 2:48 PM

By: Wendy Bird - Sudbury Northern Life Staff

Let’s not get carried away with a David and Goliath story here. The big Architecture School is not looking to pummel the few vendors at Market Square.

At best it’s been a frustrating exercise in poor communications — many people, namely the folks who set up shop every weekend at Market Square and those who patronize it — are feeling left out and misunderstood.

The downtown farmers’ market may be the School of Architecture’s preferred location to get up-and-running, particularly when it comes to its size and proximity to public transit, but it is not the only location that has been under consideration.

It’s uncomfortably odd that no one is willing to discuss what the other locations are. Why is this? Could it be that the school’s steering committee hasn’t fully explored some of its other options?

Why the secrecy during a process that is supposed to be transparent?

The news about Market Square being under consideration as a possible site for the architecture school appeared to come out prematurely. A lot of grumbling and pacifying commentary ensued.

Laurentian University president Dominic Giroux stated the process so far has gotten “the conversation going” to look at the options.

“There were legitimate concerns that were raised ... and concerns that were anticipated,” he said.

Giroux is masterful in his ability to smooth things over, but was this the best way to start a conversation about the fate of Market Square?

As soon as the proverbial cat was let out of the bag, more information needed to be given about the other sites under consideration.

We were told there were dozens. Why not tell people — even those few who make their living by selling their products at Market Square — what some of the other options are?

It might help people to come to the same understanding that the leaders of this community have apparently already come to appreciate about the future of the farmers’ market and the School of Architecture. But no.

In the meantime, people have been told by Mayor Marianne Matichuk that “it’s in the city’s hands to work with everybody to find a solution ... whether we’re going to look at that property for sale (and) what we’re going to do with the market.

We need a report back from staff in the next little while.”

No date was given, but she said she’s hoping it will be ready early this fall. Hopefully the report will be as bountiful as the fall harvest in terms of meaningful information and good communication.

Wendy Bird is managing editor of Northern Life.

- Posted by Vivian Scinto
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3 Comments

  • Thxs Wendy. I attended the site selection workshop and the other 2 location discussed were the Muirhead's building on Elm St. and the St. Louis de Gonzagues/St. Aloysius area behind the library - both great choices to look at.

    While the workshop organizers had already narrowed down the 3 sites, participants continued to raise additional possibilities including energy court behind the Beer store, rotating classes in a variety of buildings such as the train station, the Ledo building and even the mall.

    In fact new opportunities continue to arise with the Sudbury Star building and Sudbury Secondary School and your article raises pertinent observations around the process currently underway.

    Communications are poor at best in almost all City led endeavors including the failed performing arts center,the Downtown Master Planning process, the amphitheater design, Market Square etc.. Big projects require a communications and branding strategy and outreach plan including learning lessons around community involvement and engagement.

    IN the meantime if you'd like to follow the developments we have created an open Sudbury Architecture and Speak Up Sudbury. Your Downtown. Your Neighbourhood Facebook page for the community

  • LU and all schools don't have any money, they have budgets that are funded by the goverments and tuitions.

    Governments don't have any money. They distribute taxpayer's dollars and not always wisely.

    If LU were to purchase the market, it would be paid for with taxpayers dollars.

    Having said that, the market square is very ineffient, operating 2 days a week and at an annual loss.

  • LU just want the property for FREE! You want this site Giroux pay MARKET VALUE for it, taxpayers have had enough with being overtaxed and our tax dollars being WASTED by this city.

    Maybe you should look at the MESS at LU before trying to take on the costs of another building/staff/heating/maintenance etc......
    maybe you need to cut some of those programs with full profs teaching 3-4 students instead of the supporting staff/services

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