School boards shouldn’t advertise - Perry Guilbault

(2) Comments | Print | Report a typo | Contact the Editor
Feb 01, 2012- 2:28 PM

By: Letter to the Editor

As I watch television, listen to the radio or watch the transit buses go by, I am truly amazed how the world has changed.

Now, I know I am getting older, but when I was growing up, I do not remember the amount of advertising for schools we see today.

Now I know universities and colleges do compete for business, but when did this start for elementary and secondary schools?

It seems that every time we turn around, there is a commercial for junior kindergarten, kindergarten, French Immersion, secondary programs and so on, which makes it look like each school is fighting for more business.

Now, we all know that the fertility rate in Ontario was 1.2 per cent in 2011. Therefore we have a declining enrolment rate. That being the case, it is time for our school systems to align their facilities and staff according to the student enrolment.

This also means that you cannot keep adding teacher assistants and other positions to create employment. The bottom line is that it is time to realize that you cannot compete for students and you must stop wasting taxpayers hard-earned money on advertising.

Remember, your mandate is education and not marketing.

Perry Guilbault
Greater Sudbury

Posted by Vivian Scinto 
(2) Comments | Print | Report a typo | Contact the Editor

Reader's Feedback

Editor’s Note:

NorthernLife.ca may contain content submitted by readers, usually in the form of article comments. All reader comments and any opinions, advice, statements or other information contained in any messages posted or transmitted by any third party are the responsibility of the author of that message and not of NorthernLife.ca. The fact that a particular message is posted on or transmitted using this web site does not mean that NorthernLife.ca has endorsed that message in any way or verified the accuracy, completeness or usefulness of any message. We encourage visitors to NorthernLife.ca to report any objectionable content by using the "report abuse" link found in the comments section of this web site.

2 Comments

  • johnboy44 2/5/2012 12:56:53 PM - Report Abuse

    I agree, get rid of the advertising. Stop making the children walk the streets pawning chocolate bars, cookie dough and other assorted crap nobody wants to buy, but does because they feel sorry for the children because the schools apparently don't have enough money to spend on activities like school trips.

  • beaudryj 2/2/2012 7:34:41 PM - Report Abuse

    Great point. The money spent on advertising could be spent on providing increased funding where it belongs in the classroom.
FacebookTwitterRSSVideophotoNewsletterMobile