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School boards’ advertising costs must be high

By: Letter to the Editor

 | Feb 18, 2014 - 4:11 PM |
I would be interested in knowing how much taxpayer money was spent this year by school boards enticing new students to attend their schools.

I see full-page coloured ads in the newspapers, high-quality coloured flyers delivered to my door and electronic signs on The Kingsway. Now television ads have started to appear. These costs must be significant.

Notwithstanding English/French issues, all of these boards struggle essentially for the same students — a diminishing group. Are the taxpayers funding an educational system or are we helping boards build their respective empires?

William Whitehouse
Greater Sudbury

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