Led by former Sudburian Felicia Burke and her team of “dedicated denimheads,” Bazzul is striving to “make the best product possible, delivering enduring style and quality to the diverse and discerning customer.”
Burke studied fashion design at Ryerson University after graduating from Lockerby Composite School. She explored fashion across the pond after university, where she continued to expand her portfolio. It was at that time she opted to pursue her own path in the industry.
“I made a decision that I was going to develop something,” she said. Bazzul was the result.
The fall and winter 2013 collection includes six styles of jeans with “some otherworldly finishes,” four classic tops and two premium sweatshirts.
While the base of the plan is in place, Burke is using indiegogo.com to help cover startup costs.
“Pulling together all the elements for a first season launch costs a lot of money and takes a lot of time from talented people,” she stated.
“We need that final set of top-notch samples for when we start the process of getting shop orders and building a stockist list. That means taking the product on the road in January to Capsule Trade Show in NYC, where we can meet and show the product to store buyers. When we do this we need to have great looking promotional materials, a ballin’ website and a whole ‘lotta logistics sorted out.”
Anyone interested in helping the designer get off the ground can visit www.indiegogo.com/bazzulstudios for more information.