James Morin is going green.

That's a good thing, considering he's the new executive director of reThink Green, a not-for-profit, membership-based organization dedicated to the facilitation of environmental efforts and sustainability in the City of Greater Sudbury.

Morin takes the reins from Tamara Gagnon, who the organization thanked for her dedicated service over the past few years.

Morin brings an interesting mix of education and experience to reThink Green – a mix not normally found in the not-for-profit environmental community, according to a news release. Originally from Elliot Lake, James holds a bachelor's degree in commerce and a master's degree from Laurentian University.

His career path includes several years with RBC Royal Bank, a variety of sales and consulting positions, and a six-month stint as a day-trader. For the past five years, he has been running his own finance company, and some of his clients have been in the oil sands industry.

In addition to being the primary organizer for the Greater Sudbury Earth Day Festivities, reThink Green also has a number of other initiatives such as reThink Events, reThink Homes and is currently developing a sustainability consulting service for business.

Posted by Arron Pickard