Over its four-year history, the event has raised $5.6 million. This year’s goal is to raise $1.5 million. The tour made a stop at the Sudbury Sears store Sept. 13.
The Sears National Kids Cancer Ride is one of the biggest and most ambitious charity cycling events on behalf of childhood cancer programs in the world. Now in its fifth year, the 2012 event will be an emotional and inspirational adventure, a press release stated. Riding in relay style, the riders will cycle about 165 kilometres per day. They will be joined along the way by thousands of other caring cyclists who will cycle shorter “stage ride” distances in major cities across Canada.
Throughout each day the riders will participate in community events at Sears locations and visit many of Canada’s 17 paediatric oncology centres and hospitals where inspirational stories of strength and hope will be shared with the cyclists and media. Together, the cyclists hope to raise millions of dollars on behalf of charities that improve the quality of life for children who are living with and beyond cancer, and their families.
Funds raised will go to support national childhood oncology initiatives, as well as local and community programs through paediatric oncology hospitals and centres across the country. The event is organized by the Coast to Coast Against Cancer Foundation, comprising mainly of volunteers in partnership with the title sponsor, Sears Canada, and other generous sponsors. Together they work to keep administration and promotion expenses to a minimum to ensure that 100 per cent of the money raised goes directly to fund research and support programs in each and every one of the paediatric oncology centres across Canada.
For more information, or to make a donation, visit www.SearsNationalKidsCancerRide.com or phone 1-855-352-6470.