The campaign is held in December to support parents of infants in the community who are struggling to support their young families. The final amounts tallied from the month-long campaign totalled $50,203 in monetary donations and about $15,472 worth of food and material donations, according to IFB staff.
“The generosity of our community has been overwhelming again this year,” said Infant Food Bank Interim Director Helen Nicholas.
"Day after day throughout the month of December and into January, businesses and individuals came through our doors or went to our website to donate. On behalf of the clients of the Infant Food Bank, I would like to express our deepest appreciation to everyone who helped to make the holiday season a little brighter for struggling families with infants in Greater Sudbury. Our cupboards are full once again.”
Over the past four years, the Infant Food Bank, with help from Petryna Advertising, has held a fundraising campaign during the month of December. From 2009 to 2011, the campaign raised awareness for the Infant Food Bank and a total of $270,000 made up of monetary and material donations.
The donations from the December 2012 campaign will be used to ensure that the IFB shelves are stocked with baby essentials throughout the year.
“We offered to help bring awareness to the Infant Food Bank because we knew that there were families in our community who were destitute and infants who were not getting the essentials,” said Petryna Advertising President David Petryna.
“We hoped that through this campaign we would be able to make a difference. Based on the support we’ve received from Sudburians in the past four years, we’re so pleased to know that we’ve collectively helped a worthy cause.”
The Infant Food Bank (part of the Pregnancy Care Centre of Sudbury) is a not-for-profit charitable organization funded solely by individual donations. The Infant Food Bank provides practical support to families twice monthly as a relief program when times get tough. There are currently 610 families registered.
Visit www.pccifb.ca for more information or to donate online.