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Plant the Town Yellow

By: Sudbury Northern Life Staff

 | May 01, 2014 - 3:50 PM |
 Starting in September, Sudburians will have the opportunity to purchase daffodil bulbs at any local Home Hardware store in support of the Canadian Cancer Society's Wheels of Hope program. From left are A&J Home Hardware co-owner Brigitte Michel-Finlay, Sudbury Credit Union CEO Mimi Wiseman, Ward 12 councillor Joscelyne Landry-Altmann and Canadian Cancer Society community manager Cathy Burns. Photo by Heidi Ulrichsen.

Starting in September, Sudburians will have the opportunity to purchase daffodil bulbs at any local Home Hardware store in support of the Canadian Cancer Society's Wheels of Hope program. From left are A&J Home Hardware co-owner Brigitte Michel-Finlay, Sudbury Credit Union CEO Mimi Wiseman, Ward 12 councillor Joscelyne Landry-Altmann and Canadian Cancer Society community manager Cathy Burns. Photo by Heidi Ulrichsen.

Fundraiser supports Wheels of Hope program

In the wake of her sister's death from cancer last year, Ward 12 city councillor Joscelyne Landry-Altmann decided she wanted to do something to raise awareness of the disease.

She thought of the daffodils she'd seen planted in other communities for just this purpose. The flower has traditionally been used by the Canadian Cancer Society as its symbol.

“It's a symbol of hope, of resilience, of strength,” Landry-Altmann said. “They will grow anywhere. They're strong and not to be underestimated.”


She approached A&J Home Hardware co-owner Brigitte Michel-Finlay, who provided 2,200 daffodil bulbs at a discount for the project.

They were planted throughout the city by volunteers from the Flour Mill BIA, the Flour Mill CAN, the Uptown CAN, New Sudbury CAN, Sudbury Secondary School, Carl A. Nesbill Public School and École secondaire du Sacré-Coeur.

Although they're a little late in blooming because of the cool spring weather, people should start noticing the bright-yellow flowers any day now.

Landry-Altmann is stepping things up a notch this fall with the Plant the Town Yellow fundraising campaign.

Starting in September, all 11 local Home Hardware locations will sell packages of six daffodil bulbs for about $6 each. Those purchasing bulbs in bulk will receive a discount.

Speaking at the fundraiser's April 30 launch, Michel-Finlay said she's ordered 12,000 bulbs so far, but if they sell well, she might end up having to order more.
“I'm excited about this project,” she said.

Proceeds will support the Canadian Cancer Society's Wheels of Hope program, which provides cancer patients with rides to cancer-related appointments. Last year, Wheels of Hope volunteers assisted 367 Sudburians.

“That program is so vital,” said Cathy Burns, community manager with the Canadian Cancer Society.

“We hear so many times from family members, I don't know how my mom or dad are going to get to the treatment. Because of the volunteer drivers, there's no worries. We pick them up and bring them back home again. It's so vital.”

She said she's grateful and thankful to Landry-Altmann and the other organizers making this fundraiser happen.

To help kick off the Plant the Town Yellow campaign, the Sudbury Credit Union donated $1,000 to Wheels of Hope. Sudbury Credit Union CEO Mimi Wiseman said the financial institution believes strongly in giving back to the community.

“We feel we're very fortunate to be part of Sudbury, when there are such a great volunteers as what is going on in this project,” she said.

For more information, visit www.daffodilsforhope.ca or contact the Canadian Cancer Society at 705-670-1234.

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