HomeSudbury News

Belanger Ford Lincoln celebrates facelift

By: Heidi Ulrichsen - Sudbury Northern Life

 | May 05, 2014 - 10:51 AM |
 Belanger Ford Lincoln Centre Limited in Chelmsford celebrated its grand re-opening with a big party for its customers and staff May 2 after completing extensive renovations. From left are Belanger family members Josee Belanger-Leroux, Laura Belanger, France Belanger-Houle and Louise Leroux. Photo by Heidi Ulrichsen.

Belanger Ford Lincoln Centre Limited in Chelmsford celebrated its grand re-opening with a big party for its customers and staff May 2 after completing extensive renovations. From left are Belanger family members Josee Belanger-Leroux, Laura Belanger, France Belanger-Houle and Louise Leroux. Photo by Heidi Ulrichsen.

Dealership adds 6,000 square feet, enhanced services

During the grand reopening of the Belanger Ford Lincoln Centre Limited May 2, dealer principal Josee Belanger-Leroux raised her glass in a toast to “the big guy” — her dad, Gabriel Belanger.

It was 43 years ago that Gabriel — who passed away in 2009 — opened the Chelmsford car dealership.


It's a business that's still operated by his family, and now employs 56 people and does more than $42 million in sales every year.

He “took a leap of faith and invested his heart and soul in launching a business venture that has survived the test of time,” said Belanger-Leroux, who has been working at the dealership herself for 22 years.

The grand reopening, celebrated with a big party in the showroom, was held in honour of a recent major expansion of the dealership's premises.

“This facelift was planned to enhance the overall customer experience, because the client is the heart of our business,” Belanger-Leroux said.

“The additional 6,000 square feet includes many features such as the automatic car wash, the quick lube drive-through and improved customer waiting area.”

She thanked her customers for their loyalty over the years, as well as her staff for putting up with the “noise, dust and chaos” during the renovations.

Besides customers and staff, the grand reopening party was attended by several senior Ford executives. They presented the Belanger family with plaques in appreciation for their work over the years.

Belanger-Leroux said it “means a lot” to her family that so many VIPs from Ford attended the celebration.

Four generations after Henry Ford started Ford Motor Company in 1903, the company is still family-owned, said Al McCormick, vice-president of Sales with Ford for Canada.

“It was Henry's dream to build a company and keep it within the family and partner with people like the Belanger family in communities, and have good, strong businesses, which also can be passed down generation after generation,” he said.

Ward 5 Coun. Ron Dupuis congratulated the dealership on its grand reopening on behalf of city council.

“When you think back to 1971, when Gabe (Belanger) was looking at establishing this Ford dealership, he had a vision,” he said.

“But I tell you, you far exceeded his vision by what you're doing here today. It's unbelievable. What a gorgeous facility.”

He said Gabe Belanger “is up there, and just smiling down, and he's really proud. I bet he's pounding his chest, and saying those are my girls.”
Heidi Ulrichsen

Heidi Ulrichsen

Staff Writer

@heidi_ulrichsen

Reader's Feedback

NorthernLife.ca may contain content submitted by readers, usually in the form of article comments. All reader comments and any opinions, advice, statements or other information contained in any messages posted or transmitted by any third party are the responsibility of the author of that message and not of NorthernLife.ca. The fact that a particular message is posted on or transmitted using this web site does not mean that NorthernLife.ca has endorsed that message in any way or verified the accuracy, completeness or usefulness of any message. We encourage visitors to NorthernLife.ca to report any objectionable content by using the "report abuse" link found in the comments section of this web site. Comment Guidelines


comments powered by Disqus

Most Popular

Local Business Directory