HomeSudbury News

Rainbow Cinemas a dead deal for independent cinema co-op

By: Jonathan Migneault - Sudbury Northern Life

 | May 22, 2014 - 4:53 PM |
Beth Mairs, a member of the Sudbury Downtown Independent Cinema Co-operative's steering committee, said the group has started to look for alternative spaces for an independent theatre in Sudbury after plans to rent the former Rainbow Cinemas space fell through. File photo.

Beth Mairs, a member of the Sudbury Downtown Independent Cinema Co-operative's steering committee, said the group has started to look for alternative spaces for an independent theatre in Sudbury after plans to rent the former Rainbow Cinemas space fell through. File photo.

A commercial theatre venture has shown interest in the former Rainbow Cinemas

A local co-op pushing for an independent cinema in downtown Sudbury has withdrawn its application to rent the space formerly occupied by Rainbow Cinemas.

“We didn't get a response for 64 days after we placed an offer,” said Beth Mairs, a member of Sudbury Downtown Independent Cinema Co-operative's steering committee.

Joe Zito, the Rainbow Centre's vice-president of operations and leasing, said a number of factors complicated the co-op's application to rent the Rainbow Cinemas space.

The first problem, he said, was that Rainbow Cinema's lease only expires in October, and they have continued to pay full rent since the theatre shut down last summer.


The co-op applied to occupy the space rent-free for a period, and then at a subsidized rate after that.

“From a landlord's point of view, we're collecting the full rent,” Zito said. “It doesn't make any sense at this point to be entertaining a free rent proposal or a subsidized rent proposal.”

Zito said a commercial venture, that would like to start a theatre showing first or second-run Hollywood hits to compete directly with Silver City, has shown interest in the space.

“We haven't been trying to peddle the space as an alternate use,” Zito said. “We think the cinemas are an important part of the complex here and sadly missed.”

Zito said he was in talks with the commercial theatre venture, which he could not name, as recently as a month ago.

Mairs said while the co-op has faced a setback with the Rainbow Centre, it is not yet down for the count.

Other arts organizations in the city have approached the Sudbury Downtown Independent Cinema Co-operative to do one-off film screenings.

Thursday night, the co-op will team up with the Galerie du Nouvel Ontario to screen a number of award-wining shorts that were first shown at the ImagineNATIVE festival in Toronto.

Mairs said the the co-op's ultimate goal is still to operate an independent cinema six or seven days a week.

“There's such a plethora of independent filmmaking that's going on, and nowhere for these films to screen anymore,” she said.

Mairs said Cinéfest Sudbury has proven local audiences are interested in independent cinema.

The group has started to look at other spaces that could be converted into a movie theatre.

The most popular idea amongst members, said Mairs, is to operate a theatre with a single screen that features a slate of independent films from around the world and also offers special screenings for community groups.

To learn more about the cinema co-op project, and become a member, search for Sudbury Indie Cinema Downtown on Facebook.
Jonathan Migneault

Jonathan Migneault

Staff Writer

@jmigneault

Reader's Feedback

NorthernLife.ca may contain content submitted by readers, usually in the form of article comments. All reader comments and any opinions, advice, statements or other information contained in any messages posted or transmitted by any third party are the responsibility of the author of that message and not of NorthernLife.ca. The fact that a particular message is posted on or transmitted using this web site does not mean that NorthernLife.ca has endorsed that message in any way or verified the accuracy, completeness or usefulness of any message. We encourage visitors to NorthernLife.ca to report any objectionable content by using the "report abuse" link found in the comments section of this web site. Comment Guidelines


comments powered by Disqus

Most Popular

Local Business Directory