For the third year, Maison Vale Hospice will host the KIA Butterflies and Memories event, which allows people to remember loved ones who have passed away and raises funds to support the hospice.
The butterfly has long been a symbol of palliative care because it represents rebirth, said Léo Therrien, Vale Maison Hospice's executive director.
“When you flip a heart on the other side, it makes butterfly wings,” he added, referencing the heart symbol that makes up the hospice's logo.
This year's live butterfly release will take place at the Garson Community Centre on Sunday, July 20, at 2 p.m.
Over its first two years, Maison Vale Hospice has sold 925 butterflies and raised a total of $23,280.
Therrien said the event has appealed to children, in particular, who have “gone gaga” over the butterflies the past couple years.
“It's great for kids,” he said. “They love it.”
Butterflies can be purchased online through NorthernLife.ca, at the hospice, located at 1028 South Bay Rd., or through KIA Motors on the Kingsway.
The deadline to purchase butterflies is July 4.