Skip to content

Sudburians test marketing new Tims brew

Tim Hortons is using Sudbury as a test market for its newest coffee. Three Peaks Columbian is a medium roast coffee with a hint of caramel and smooth finish, said a news release.
010415_tim_hortons
Three Peaks Columbian is a medium roast coffee with a hint of caramel and smooth finish, said a news release.
Tim Hortons is using Sudbury as a test market for its newest coffee.

Three Peaks Columbian is a medium roast coffee with a hint of caramel and smooth finish, said a news release.

Three Peaks Columbian is the result of an “increasing consumer desire” to elevate the coffee experience and explore new flavours, said the news release.

“The hugely successful launch of Tim Hortons Dark Roast showed that Canadians are interested in trying new coffees from Tim Hortons, with more than 85 million cups of Dark Roast poured since the chain-wide launch in August 2014.”

“Our guests, especially millennials, are looking for new experiences and different tastes, so expanding our coffee portfolio makes perfect business sense,” said David Clanachan, president and Chief Operating Officer, Tim Hortons Canada. “Like craft beer, wine or exotic foods, coffee is increasingly seen as an affordable adventure, so we feel our new Three Peaks Colombian coffee will satisfy this increasing appetite for new, different and exciting flavours.”

Three Peaks Colombian is available only for a limited time.

Comments

Verified reader

If you would like to apply to become a verified commenter, please fill out this form.