Parks Canada launches clothing line featuring classic beaver logo

By: Sudbury Northern Life Staff

 | Jul 22, 2014 - 2:26 PM |
TORONTO - Parks Canada is giving its logo a breath of new life with the launch of a clothing line that features the trademarked beaver.

The fashion line, dubbed Parks Canada Original, will be sold online and in Hudson's Bay stores.

Parks Canada has signed a five-year contract with marketing company Cotton Candy Inc. in 2012.

The company's president, John Houlding, describes the line as "high-end, casual clothing" that features "Canadiana designs."

He says eight per cent of wholesale revenues will go directly to Parks Canada, which operates more than 200 national parks, historic sites and marine conservation areas.

The agency was hit hard by budget cuts in 2012, losing about 13 per cent of it's workforce in 2012-13.

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